New Cans are Here

We've been working on these new cans for months now with our friends at Big Foot Media. We've scrutinized swatches in daylight and lowlight, played with patterns, pondered proofs. But it's one thing to go through these steps in the creativity vacuum (albeit a big vacuum - thanks to friends, family, regulars and teammates who weighed in!) and a whole other thing to watch them go out on a pallet through the front door, into a truck, and onto retail shelves. These beauties are now out there and we're feelin' good about it.

No shade to our old labels. We've loved them so hard for many years, and still do. But there was a storm of happenings that led to a refesh. We bought a canning line, which meant we had to hand label every can after it came off the line, and that, friends, is long and expensive work. We've also known that while aluminum cans with a plastic label are recyclable here in our town, they aren't everywhere. A painted can is much more recyclable. And we're into that. Plus, it's been five years. It's time for a little change, eh? So get yourself to our taproom or your local shop and let us know what you think!